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OFF-WHITE AW16 DIGITAL EXCLUSIVE CONCEPT

BUILDING UPON HAUTE SPORTSWEAR AND HIP-HOP AESTHETIC INFLUENCES

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Off-White Launch Digital Exclusive Concept for AW16

MATCHESFASHION.COM launches an exclusive collection with Off-White, which is the first in the Digital Exclusive series – a new section on their website presenting the best in global menswear exclusive to the luxury retailer. Virgil Abloh, the creative director of Off-White, has created a nineteen-piece collection which builds upon the label’s influences of haute sportswear and hip-hop aesthetic.

There are two moods within the collection, ‘washed camo’ and ‘cargo pants.’ Both nod to the urban, street aesthetic the brand is famed for. The Field Jacket is available in washed black camo and features Off-White insignia and diagonal stripes in cotton tape.

"The concept behind the MATCHESFASHION.COM collaboration was to offer up a sort of uniform based on current culture but lend an opinion on where I see it going in the future." - Virgil Abloh, creative director, Off-White

The oversized drawstring hoodie is available in red and black and both feature the diagonal stripes on the sleeves. Two types of shirting feature - a more fitted dress shirt and a slouchier pyjama style shirt – each is available in either black camo or red. The cargo pant has been updated in black camo and also brushed fleece, and a wider pant is available in the recurring colourways. This collection also features a slimmer silhouette t-shirt, two baseball caps and four styles of socks.

"At MATCHESFASHION.COM we always try to give our customer something that they cannot find anywhere else globally so we are excited to be working with Off-White on this exclusive collection. Virgil Abloh’s signature of upscale streetwear has cult appeal and high profile fans and the capsule combines graphics and stark use of colour with their urban aesthetic." - Damien Paul, Head of Menswear

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