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MR PORTER + COS LAUNCH AW16 COLLECTION
THE ART OF THE EVERYDAY
Mr Porter, the award-winning online destination for men’s style, and global contemporary retailer COS, present The Art of the Everyday, a carefully edited capsule collection for autumn/winter 2016. The collection is a complete wardrobe of menswear essentials, featuring easy to wear, casual silhouettes with a warm palette of dusty pink, grey, brown and navy.
This is the second exclusive collection between the two retailers, building and expanding upon themes from last Summer’s capsule The Modern Traveller. As their journeyman returns home and finds himself with an eclectic mix of memorabilia, colours, textures, words and objects, he is inspired by his travels and experience, but values the comfort and consistency of being home. He appreciates homeware design, craftsmanship, quality and attention to detail, and finds value and importance in building a space unique to one’s experience.
These themes and inspirations inform the design of the 35 piece collection, and round-out an entire wardrobe of menswear essentials; a head-to-toe wardrobe solution for the modern man.
Soft, tactile knitwear such as the round-neck cashmere jumper in dusky pink and lambswool zip-up grey cardigan. The classic white shirt is updated with a collarless, longer length design, perfect for layering under knitwear and with pleated trousers. Outerwear pieces include an oversized cocoon coat in richly textured boiled wool, and a padded terracotta bomber jacket. Considered garments teamed with classic footwear and functional travel bags deliver a well-rounded result.
“Working with COS on our second collection has been a true collaborative effort, something which the team are very proud of. Our ethos, aesthetic, and keen attention to detail is very similar to COS, allowing this collection to resonate with both sets of customers. Our aim was to elevate classic silhouettes, and incorporate a strong focus on texture, fabrics, and colour pallet into a man’s everyday wardrobe” - Daniel Todd, Buyer, Mr Porter.
“Our first collaboration with MR PORTER was very well received, it felt natural for us to continue the journey and follow with an autumn edit. We share a lot of values with Mr Porter and like how accessible they are. We also have a very similar customer base; the modern man who knows about good, high quality design.” - Martin Andersson, Head of Menswear Design, COS.
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