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Introducing the new understated Lynx Black collection. Embracing the individual style of our city’s streets, Lynx has created a bespoke, and sophisticated grooming range to help guys look, smell and exude understated confidence. Surprisingly... read more

No matter the age and no matter the level of experience, there is something of a debate going on about straight edged razor blades versus the use of electric shavers. Especially for those who are new to shaving or maybe have been wearing a beard for some... read more

Aveda sees the much anticipated launch of the new and exclusive Aveda Men Grooming Destination at the Aveda Lifestyle Salon & Spa, Covent Garden - offering the best in men’s grooming, all from one chair. The new Aveda Men grooming destination boasts... read more

Mr Carmelo Guastella is a renowned men’s hair and grooming expert with over 30 years of experience in the industry. Carmelo has gone from the cobbled streets of Sicily to the likes of working with fashion royalty Dolce and Gabbana. A very humble man with a passion... read more

From floral trousers to blooms in button holes and even beards, this season’s floral ensembles are bigger than ever before. The floral beard frenzy - a blossoming fashion statement. There’s a new trend emerging for men with bushy beards which involves twisting colourful... read more

It’s that time of the year again, and we don’t mean the expensive lead up to Christmas. It’s Movember, the time of year when men grow moustaches to raise awareness about men’s health. Albeit a sometimes hilarious outcome, the key to grow and maintain a... read more

Men are spending more time and effort grooming themselves. This sentence has certainly been a paradox in the past. However recent surveys now show that, indeed, some men are now spending more time getting ready when compared to their female counterparts.... read more

It seems like the trend of large facial hair reached its peak during the summer and is now officially descending the curve of coolness. In the last year or so, we have witnessed hipsters from all over the world diligently growing facial hair. Long and well-groomed beards were a staple... read more

Work hard, party harder. The aforementioned quote almost defines the lifestyle of young professional gentlemen. They spend more than 40 hours per week making a living, and when the awaited weekend arrives, these bachelors stay up until the wee hours... read more

His reputation precedes him, entrusted to chop the locks of Wayne Rooney (very expensive locks), members of the Everton football team, Hollyoaks cast et al (non-scousers welcome too), I was imagining this guy would be good! As you step through the doors... read more

Men grow beards for a lot of reasons. Some sport the extra facial hair for that striking masculine look, while others just let their hair grow as a sign of freedom. Whatever the reason is, beards need upkeep. If you don’t take care of your beard, you would pretty much... read more

The male grooming market has changed dramatically in recent years with 57% of men now claiming to use six or more grooming products everyday. Are you looking to up your game in the grooming stakes? Take a look at seven of the best men’s grooming gadgets... read more