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Starting up business can be extremely hard and competitive in today’s world, as so many people are doing it, especially if you’re looking to start a clothing line. In previous weeks, MWS has started to notice new fashion labels which have really taken the game to the next level. One in particular goes by... read more

The Netherlands is not really famous for it’s fashion, their industry, designers or brands. But I’m on the lookout for you, lot to tell you about the "hot" and the "not" within this tiny country on the mainland. For this Article I interviewed Erik Frenken of Designer Brand Avelon. Being a fan of their designs from... read more

Ahead of the release of the new Yves Saint Laurent movie today, I caught up last week with the actor Pierre Niney starring as the designer himself about his acting career, his stance on fashion and how he felt taking on such an iconic name in fashion.... read more

The Lacquer Embassy brand is the brainchild of Nikhil Sharma, a designer-come-stylist-come-consultant and a previous MWS contributing writer, producing exquisite silk pocket squares and shirts. I caught up with Nikhil to discuss the Lacquer Embassy, his experiences in fashion and the rather unique pocket square shoots!... read more

The power of a digital platform is that you can bring together a lot of different kinds of energies from all over the world, making a hub for creativity. You can bet on new talents and, if a project is a good one, you may even support them. Welcome to the world of Wowcracy.... read more

After the whirlwind that was ‘London Collections: Men’ in January of this year, I caught up with Mikey Dale, Senior Press Officer for River Island, member of the illustrious Sartorial 7 and all round nice chap. We gain an insight into the world of menswear PR with tips and advice for those who inspire to... read more

Adam Ficek’s most prominent role to date has been as drummer for Peter Doherty’s post-Libertines band, Babyshambles. With his Rat Pack style threads, guests in the Baroque lounge at the Playboy Club would be forgiven for overlooking the roots of their resident DJ, but Ficek has recorded and toured with the band for eight years... read more

At the tender age of twenty, self-taught Fashion Photographer Matthew JA Payne, has already shot the likes of Kanye West and Cara Delevingne. After building up a solid portolio, and relationships in both London and Paris, I wanted to know what got him started and how he’s managed to achieve so much, in such a... read more

Ezra and Adeeva Potash are jazz-playing wonder-twins with throwback style and a big following from their hometown of Omaha, Nebraska to their college campus, New York City. By day, Ezra studies bass trombone and sousaphone at Manhattan School of Music while his brother Adeev (“Dee”) studies trumpet at SUNY Purchase. By night, they mingle with... read more

I recently caught up with Henry Holland, the 30 year old English fashion designer, blogger and budding entrepreneur from Greater Manchester. We chatted suits, Kanye West and breaking into the British fashion industry... read more

During the summer of 2013, I embarked on a four month motorbike trip around Scandinavia, to meet up with some of the region’s most exciting fashion labels. I spent some time interviewing head designers, documenting their work place and shooting their AW13 collections.... read more

“How do you pronounce Isaiah?” I asked the pleasant girl who had organised my interview with Isaiah Mustafa, star of the Old Spice TV commercial 'The man your man could smell like' and the ambassador for the brand. "Eye-Zay-Uh," she said firmly. "Like Messiah without the 'M'" I quipped. Two minutes later Isaiah arrived topless on a horse... read more


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